Solid wood furniture in dark tones is currently catching the eye of Germans in the shop windows of specialist retailers: 14 percent would like to realize this trend at home. A walk-in bath, for example, with showers without cabin, want 13 percent. Even a box spring bed in the American style would like to buy 12 percent for the home bedroom. Eleven percent look in the trade for open shelves for the living room. Ten percent rave about a kitchen with a freestanding stove.
37 percent of Germans would most likely buy new furniture for the living room over the next twelve months. In 2011 it was only 28 percent. The second most popular furniture is the bedroom on the shopping list (19 percent). In third place is the kitchen (13 percent), then the office (9 percent), the last in the top five is the nursery (6 percent).
Purchase decisions are made by couples in common
Buying furniture is a joint decision: 47 percent of respondents say they decide together with the partner on the nature of the new facility. 30 percent decide only because they live alone. Only 13 percent decide alone, even though they have a partner or family. If, however, alone is selected, it is usually the women who make the furniture selection at the retailer: 18 percent of women decide for their partner.
Two out of five research online before the furniture store visit
40 percent of Germans look directly at stationary retail new furniture and buy it there. 38 percent compare on the Internet, but then buy in stationary stores. 17 percent research the Internet and buy online. Women rummage a little more in advance than men (59 percent compared to 53 percent). Only four percent of Germans inform themselves in the stationary trade, but then buy online.
Biggest obstacle: long delivery time
If purchasing decisions are not made after information gathering, this is mostly due to two things: Long delivery times and poor quality are by far the biggest obstacles. Especially the time between purchase and receipt of the furniture should be kept as short as possible, because 45 percent of the respondents have been annoyed about long delivery times. 44 percent bothered the poor quality. For 30 percent was the high price and for 23 percent wrong delivery the biggest problem when buying furniture. Poor advice criticizes only 19 percent. Long journeys to take customers apparently like to: Only nine percent have been annoyed once over long journeys to the furniture store. For customers, therefore, rather the offer counts than the central location.
New institution by financing
A quarter of customers would take out a loan to realize their furniture space. Seven percent are certainly willing to, for 18 percent, this is at least likely. “CreditPos offers furniture retailers special installment loan offerings for their customers to finance home furnishings,” said CreditPos CEO Jan-jan Lagner. “So the dealers can already integrate the opportunity for financing in the sales pitch.”
The information about a possible furniture financing get the customers directly in the furniture store. 44 percent inquire locally in the furniture trade, compared to 2011 a slight increase of two percentage points. But online is catching up fast: 33 percent use the website of the dealer to fumble financing options, in 2011, only 25 percent have made it smart.
In addition, the use of comparison computers on the Web has increased: 31 percent get here information, in 2011 there were still 26 percent. CreditPos also sees the trend that more and more loans are being completed online. Here, the bank achieved the largest growth last year.